Open Rate Opt-out Practices Privacy Protection 
Martech
JULY 28, 2023
Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. Security bots may inflate click rates in email reports. Still, the explosion in U.S.
Blue Flame Thinking
SEPTEMBER 13, 2021
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.
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Litmus
JULY 16, 2021
Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?
Martech
MAY 24, 2024
Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. It was viewed by everyone except deliverability experts as a best practice but not an urgent one. I am a big proponent of the opt-down.
Binary Demand
APRIL 19, 2024
These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. of subscribers), 70% use iPhones, influencing mobile open rates.
Martech
OCTOBER 30, 2023
This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. But how about measuring the results?
DotDigital
JUNE 14, 2021
The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.
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