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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers. Recommendations for Search Engine Marketers.

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." Landing Pages, Forms, and Offers.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social Media Marketing Strategy, Tactics and Best Practices. Are You Blogging or Doing Social Media for SERPs & Links? by SEM ClubHouse. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Free Social Media Marketing Checklist by NikkiPilkington.com. by SEM Nook.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

A digital audit is an exercise carried out by digital marketing experts to vet the current performance of your website and online marketing efforts and make critical adjustments. Search Engine Results Page (SERP) Rankings. Hyphens should separate words in URLs for clarity. Keyword Usage. Images and Alt Text.

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Top Digital Marketing Courses & Training in the Philippines

Spiralytics

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?