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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

Additionally, four times as many online users would rather learn about products via video instead of text. With these stats and our own supporting experiences in mind, we made it a point in 2015 to integrate more video assets into our content efforts. 6 Ways to Optimize Video Content like a B2B SEO Pro.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The RSS feed is: [link]. Listen Now .

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Examples include: Support for their SEO strategy. Objectives differ.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? What Is Audio SEO?

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

In short, this is good, practical and actionable stuff and not some marketing theory. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Derek has presented to audiences for Business Wire, Microsoft, Bentley College and is active in a range of New England communities supporting online marketing.

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B2B Video Content Marketing on Youtube

Online Marketing Institute

Videos that educate and teach a prospect how to solve a problem that they have will add instant value to the prospect and credibility to the b2b video content marketer. Prospects are much more likely to embed a How-To Youtube video onto their blog which will add to your credability (and SEO – inbound links). Try it today!

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