Navigate the Channel

MARCH 29, 2024

Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing. Add Your Digital Information to Your Print Advertising Yes, it’s simple, but it’s the easiest way to combine offline and online marketing.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Go Beyond SEO

MAY 31, 2018

It’s not only about who your connections are, but who their connections are, allowing you to benefit from existing connections as well as promoting your business through word of mouth. Business pages are created through your personal page so if you don’t have a business page yet, here are some simple steps to get you started.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Hubspot

DECEMBER 8, 2020

At this point, many essential and non-essential product companies have caught on to consumer budget concerns and have begun to leverage online marketing strategies to ensure that consumers can discover their products, learn about their value, and determine that they're worth purchasing.

Research 101

Research Brand Identity Branding Budget Programs 101

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. How Do You Integrate Your Offline and Online Marketing? With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Outgrow

MARCH 2, 2021

I - Personalization Goes Pretty Far. This is perhaps one of the most important e-commerce marketing strategies. Personalizing your e-commerce advertising content such as email newsletters and coupons can influence your audience positively. Personalization ensures your customers feel heard and appreciated. . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Navigate the Channel

FEBRUARY 15, 2023

Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing. Add Your Digital Information to Your Print Advertising Yes, it’s simple, but it’s the easiest way to combine offline and online marketing.

Online Marketing 65

Online Marketing Paid Search Agency Landing Pages Word of Mouth 65

TrustRadius Marketing

NOVEMBER 1, 2018

We’ve got 2018 behind us, and can now make a few educated guesses about the trajectory of social media marketing in 2019. Let’s start with the Great White Whale of recent online marketing trends—the mad dash to master social media marketing. Get personal. The Natives Are (Still) Social.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. Let’s start with the Great White Whale of recent online marketing trends—the mad dash to master social media marketing. Get personal. The Natives Are (Still) Social.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? You can also try it for free.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. But, it's not all conversational. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds. Tiene sangre de troll.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. The reviews business will be transformed by geo-location. Just like websites. link] jaybaer It will.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Webbiquity

NOVEMBER 20, 2018

They prove that you’re good at your job and help your readers solve their major digital marketing problems faster. Once they see how helpful your articles are, they will keep linking to them and sharing them on social networks, boosting your online exposure. Schedule an in-person meeting with them to take their pulse.

Paid Search Agency 227

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 227

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

BuzzSumo

FEBRUARY 24, 2021

Blog : if you have a personal or company blog, use curation to produce blog posts. Video : Using platforms like YouTube or Vimeo, you can produce videos of curated content. A great example of this is Jason Acidre listing 100+ Advanced Online Marketing Strategies. Distilled Content. Try it; it really works.

Curation 145

Curation Content Distribution Trends 145

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Optinmonster

FEBRUARY 10, 2020

Businesses could now use email marketing , banner ads, chat messaging , and all those other online marketing tools we’ve come to know and love. Because they’ve just been talking to a real person about how awesome it is. Uber personalizes and segments its emails based on location. YouTube, Facebook, Twitter, Google?

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Single Grain

SEPTEMBER 23, 2019

If you are inviting guests on your show, then prepare a set of questions ahead of time when you are doing your research on this person so that you never have to resort to “So…what's your favorite Starbucks drink?” 7) Use Word-of-Mouth Advertising. If you are a web designer, online marketer, etc.,

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 8, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. A re… [link] #marketing [link] Lee Odden RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. is Crucial to your Content Marketing Strategy [link] [link] Renée Warren Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. A hashtag is a word or phrase preceded by a “#" (i.e. An example of this is the Twitter API.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Great post!

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

FEBRUARY 9, 2010

Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# I'm not drinking the juice yet.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

SEPTEMBER 5, 2019

The original strategy for NerdWallet, relying on word of mouth marketing and organic press coverage, failed; the company made less than $100 during its first year. New entrepreneurs often believe their products will naturally draw a huge number of customers online and offline. Connect with influencers.

Startups 197

Startups Budget Programs Marketing Budget Tips 197

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40