Customer Experience Matrix

MAY 18, 2007

(Manticore doesn’t mention this, but Eloqua also has some capabilities that Manticore lacks, including direct mail, event management, and online chat. Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Anything Goes Marketing

OCTOBER 8, 2007

Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Hubspot

APRIL 29, 2010

If your organization doesn't have a handle on it, I'd recommend starting a free trial of salesforce.com. Formula: Lead Generation Goal = New Customer Goal / Lead to Customer Conversion Rate Calculate the Traffic You Need to Generate the Number of Leads You Need Okay.

Traffic 28

Traffic Cold Calling Marketing Websites Trade Show 28

WebMarketCentral

DECEMBER 8, 2008

LeadLander is a robust, proven platform that shows you who's been visiting your site, what they've been looking at, how much time each visitor has committed to reviewing various pages of your online collateral, the search terms used to find your site and more. It's also fully integrated with Salesforce.com.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Although it may not always yield completed data such as the actual visitors name and title if coupled with a data append and lead qualification service, these can be great ways for sourcing more leads which can be nurtured and then developed into actionable business leads.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40