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5 Ways to Make Your Content Speak to a Business Audience

Leadspace

Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. No, you don’t need to have a professional video done to benefit from websites like DailyMotion and YouTube. Videos and Blog Posts.

Webcast 48
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The fastest route to success requires lateral thinking.

Sales Engine

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video. Register for the Content Standard Newsletter for more content marketing news and insights.

Demand 40
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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. youtube landing pages enewsletter RSS webinars / webcasts Google.

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) Exclusive videos & newsletters. Check out all the benefits !