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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? SMS marketing is a great way to reach your target audience with a concise and clear message.

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Is SMS Marketing Dead? New Research Says Not Just Yet

Hubspot

Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have. They're usually quick marketing messages that I signed up to receive at some point and ended up forgetting about. Why SMS Could Be Coming Back Strong. And, who are you ignoring?",

SMS 101
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Transactional SMS: The secret to improved customer engagement

Vision6

Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. It has gained popularity in recent years due to its efficiency and effectiveness in reaching consumers directly on their mobile devices.

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. SMS response rate is 45 percent. No wonder that 8.6

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What to do if customers aren’t receiving your confirmation emails

Martech

Optimize for mobile. Provide an easy path to opt out. Dig deeper: Email marketing strategy: A marketer’s guide How do you know the customer hasn’t received your email? Then, you can create a marketing automation routine like the one below. That is, once they confirm delivery, they drop out.)

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How to Explain Mobile Marketing to Your Boss

SnapApp

By Jason Brick Although many senior executives are beginning to understand the value of mobile marketing, not all of them understand what it is exactly. Not only is this frustrating to the mobile marketing team, it can lead to a downward spiral of performance. Remember the WIIFM Principle What's In In For Me?