Martech

OCTOBER 4, 2022

Both may have added features to their products to accommodate additional users’ needs — the first adding capabilities for digital events and the second adding those for in-person — they may (or may not) still be strongest in the area of their original focus. Indicates interest in a topic or product/service. Video production.

Enterprise Management 112

Enterprise Management Marketing Management Budget Programs SIC 112

Marketing Insider Group

MARCH 23, 2015

Looking ahead to Friday and a new “ House of Cards “ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). The content you create doesn’t need to be top-of-the-line video or epically gorgeous, interactive microsites.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Convince & Convert

OCTOBER 22, 2013

What factors – ideation, production, promotion – are key to realizing a return on your investment? Imagine a campaign that delivered content across your browser, television, and Google Glass. What factors – ideation, production, promotion – are key to realizing a return on your investment? Can I choose all of them?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. Since then, a microsite has been dedicated to the partnership. 8) Creative Disruptors Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. At a minimum, core content is content essential to your business offerings.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Buzz Marketing for Technology

JULY 28, 2008

New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Communications werent being tracked at all. 21% or more. View Results.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Adobe Experience Cloud Blog

APRIL 14, 2014

Memes are often funny, include a simple statement or popular phrase, and can take the form of a video, photo, image, microsite, or hashtag. Consider using a television show or movie as inspiration for your next infographic. Another fun tactic is to create a jingle or a song to go along with a product launch or new content asset.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Marketing Insider Group

JULY 1, 2020

A promo video, as high-quality as the video production may be, isn’t a piece of useful video content designed to resonate with a target group at a specific stage of the buyer’s journey, and that is connected to the other content within your strategy. Better quality content production. There’s no going back. Start with a Strategy.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Hubspot

DECEMBER 14, 2015

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. The drinkable place cards serve as a holiday-themed promotion of the larger "Share a Coke" campaign, and a great representation of another use case for their product. November 7, 2015.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Content Marketing Institute

DECEMBER 21, 2017

Hello Sunshine will “leverage the experience of its founders to create, curate, and discover powerful content by and for women across all platforms, from daily social and short-form digital content to television shows and motion pictures, including Witherspoon’s Academy Award-nominated film and television production company, Pacific Standard.”

Examples 96

Examples Marketing AI B2B Marketing Content Marketing 96

Marketing Craftmanship

NOVEMBER 9, 2017

In terms of its potential to inflict long-term damage to brand equity, a restructuring can be as significant as a product safety recall or financial fraud. Ideally, establish dedicated channels (an internal microsite, for example), and do not mix restructuring-related information with normal course business communication.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100