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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. You could host a contest on social media or share a news report on a current event.

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Digital Marketing for Local Businesses: Few Tips to Be Successful

Valasys

This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM). Remember about online social media checking tools. Other than all these points we can also try a live video on platforms like youtube, Instagram, and Facebook. Some Miscellaneous Ways. Conclusion.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges. Social Listening : Listen to what your customers are talking about your brand on social media channels. Wrapping Things Up.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Therefore, finding proper social media channels for promoting the content is a must. Read more: How Omnichannel Reputation Management Assists in B2B Branding.