Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

MARCH 9, 2020

In an era of the Internet of Things (IoT), with the superfluous data everywhere, the marketers need to optimize the digitized as well as, the physical touch-points of the customers. Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

An intent-driven content strategy can help you on way to the optimization of sales conversions & in the long-run can also help build customer loyalty with content marketing. Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. In the words of the ingenious marketing leader Philip Kotler: “Authentic marketing is not the art of selling what you make but knowing what to make.”.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Valasys Media leverages data-driven insights to help its B2B clients hyper-personalize their CX-indexes. The post 4 Perils of Decoupled Data Regulation & Customer Experience appeared first on Valasys Media.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

JUNE 19, 2020

Marketers can use banner ads to acknowledge COVID-19 pandemic and manage the tone of their email marketing campaigns to convey that they are more empathetic and that we all are in this together. This is what Valasys Media has done. Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71