Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. Information you can share. Staying on good terms.

Media 80

Media PR Public Relations Press 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? There are endless opportunities in digital media marketing. SEO is an essential digital media marketing tactic.

PR 80

PR Tips Public Relations Work Management 80

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Biznology

JANUARY 26, 2011

Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Not responding, the reasoning goes, ended the negative publicity on day one. As they used to tell you in school, "It's part of your permanent record."

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

OCTOBER 1, 2012

Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? Suddenly, the Irish press is having a field day discussing the wealth of employment opportunities emerging for Dublin.

Social Marketing 28

Social Marketing Planning PR Ethics 28