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33 Thought-Provoking B2B Social Media and Marketing Stats

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But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Lead generation is still a challenge. eMarketer ). 2.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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So you have set up a blog and social media profiles…. Setting up social media profiles. Guest post by Tom Hunt. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. What does your customer truly want?

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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On Social Media. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 It’s a best practice for companies to translate their social media posts for new global markets. Social media thrives in this predominantly-Muslim region, and it sees surges during holidays. during Ramadan.

47 Superb Social Media Marketing Stats and Facts

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Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

How to Calculate the ROI of Social Media Marketing [Infographic]

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Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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22 Tantalizing Content Marketing Stats and Facts

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In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Social Media Examiner ). 7. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Video is vital.

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The 17 Best Keyword Research Tools for SEO and SEM

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” — Smart Bug Media. Showcase reviews:  Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. 3) Wordtracker. SmartBug Media. Social Media Today. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. and Amazon.com.

10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. Glen Gilmore has long been known as an author and expert on the intersection of social media and the law.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 15 Social Media Marketing Stats. NewsCred ). 2.

The Basics of B2B Social Media Marketing Strategy

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Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Media Measurement Strategy. Image credit: BundlePost.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Social Media Marketing employee advocacy influencer marketingGuest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple.

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The 23 Best Content Ideation Tools

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Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. SmartBug Media. Social Media Examiner. Pricing: free.

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How Does Content Marketing Help with SEO?

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Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference? How do they work together? The answer: through content marketing.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

49 Noteworthy Social Networking Stats and Facts

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Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. What used to be a secondary means of using social media is now the first choice. Social Media Examiner ). Social Media Examiner ). social media users are on Instagram. Infinit Datum ). 4.

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23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

How to Use Social Media for Event Marketing [Infographic]

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Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? This checklist includes the basics but also several less-used tactics, such as: Incorporate expert quotes in your writing, then give those experts a shout-out in your social media promotion. What does that mean, exactly? But those are just table stakes.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). 8. Social Media Marketing Stats. 9. Social Media Today ).

16 Enigmatic Business Blogging and Other Marketing Stats

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Business Blogging Content Marketing Marketing Research Social Media Marketing 2016 business blogging statistics Advanced AV brand purpose ClickZ Laurie Sullivan MarketingProfs Mary Meeker's Internet Trends Meghan M. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not. Meghan M.

31 Sensational Social Media Marketing and PR Stats and Facts

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Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. 16 Social Media Marketing Stats. 1.

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36 Sensational Social Media Stats and Facts

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Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.

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22 Expert Guides and Reviews of 200+ Social Media Tools

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As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Check out this post.

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The Six Best Google+ Marketing Tools

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Google+-oriented social media management tool, Friends+Me lets you schedule posts on Google+, cross-promote those posts to your accounts on other popular social networks, and coordinate posting activities with team members. Pricing: $3 per month per connected social media account, plus $6 per month for each additional team member. Google Review Count: 70,400. Pricing: $47 per year.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. 55% of B2B buyers search for information on social media. Death of the salesman?

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How to Optimize Events with Social Media [Infographic]

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Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Guest post by Dave Landry. Blogs. LinkedIn.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. How do you actually do it? 1) Create Social Media Accounts For Your Brand.

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13 Great Guides to Growing Your Blog Audience

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Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. ” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Email?

How To Turn Video Marketing Into a Successful SEO Strategy

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If the video is of a high quality, this rich media can allow users to learn more about your product or service. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. Jason Parks, owner of The Media Captain , contributed content to this article. Guest post by Jason Parks. Invest in a Quality Production. Watch video }.This

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5 Easy Tools for Social Selling Success

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Remember trying to manage your brand’s presence on social media pre Hootsuite? Cool Web Tools Social Media Marketing Austin Duck CircleBack InsightPool Nudge social social media tools social selling UberVU WittyParrotGuest post by Austin Duck. Social selling is an awesome way to get things done. It was the stuff of nightmares. Easy Tools for Social Selling Success.

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35 Stupendous Social Networking Facts and Stats

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Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. It drives more than one-fifth of all social media referral traffic to websites; 30% of the U.S.

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34 Compelling Content Marketing Stats and Facts

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More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). 6. Social Media Today ). 7. Social Media Today ). 8. Less than a third said webinars, while a quarter value inforgraphics and social media activity. ( V3B Blog ). Want to know more? TopRank ). 2.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

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About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. Need more details?

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Content Marketing Strategy? Think Like A Reporter

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Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. infographics, presentations, video, audio, photography or other media. So—creating a content marketing strategy is vital. What are your key messages?

14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” 80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices. •  But getting results isn’t easy.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

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The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? How does social media use differ in B2B vs. B2C companies? Forbes ). 8.

20 Expert LinkedIn Guides

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Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. Guides to Using LinkedIn for Career or Networking. Want a Job?