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115 Facts You Never Knew About Social Media [Infographic]

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It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Guest post by Josh Wardini. It is. You’re Hired.

33 Thought-Provoking B2B Social Media and Marketing Stats

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But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Lead generation is still a challenge. eMarketer ). 2.

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Three Influencer Marketing Secrets to Drive Traffic

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recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. Guest post by Tim Brown. Blank stares. Blog comments.

How to Calculate the ROI of Social Media Marketing [Infographic]

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Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Three Things Smart B2B Marketers Will be Doing in 2016

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As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. Finally, buyers value images, videos, and customer reviews from brands most highly on social media. What will successful B2B marketers to be doing more of, or differently, in 2016? Create the Content Your Buyers Crave.

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How Does Content Marketing Help with SEO?

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Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference? How do they work together? The answer: through content marketing.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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On Social Media. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 It’s a best practice for companies to translate their social media posts for new global markets. Social media thrives in this predominantly-Muslim region, and it sees surges during holidays. during Ramadan.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

The 24 Best Visual Content Creation Tools

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Design tool for custom images, presentations, and social media graphics. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog. 2)   Creately. tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 15 Social Media Marketing Stats. NewsCred ). 2.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Strive to make every entry worth your time to write, and worth their time to read. 6) Be active on social media. Granted, this advice is about as surprising and controversial as “eat more fruits and vegetables” at this point, but social media benefits blogging in so-o-o-o many ways. But blogging and social media are no place to settle scores or expose bad actors.

10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. Glen Gilmore has long been known as an author and expert on the intersection of social media and the law.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Social Media Marketing employee advocacy influencer marketingGuest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Guest post by Andy Beohar. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business? Talk about fish in a barrel!

22 Tantalizing Content Marketing Stats and Facts

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In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Social Media Examiner ). 7. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Video is vital.

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The 17 Best Keyword Research Tools for SEO and SEM

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” — Smart Bug Media. Showcase reviews:  Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. 3) Wordtracker. SmartBug Media. Social Media Today. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. and Amazon.com.

The 23 Best Content Ideation Tools

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Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. SmartBug Media. Social Media Examiner. Pricing: free.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks. This can also incorporate approaches like media relations; ; competitive backlink analysis; building links directly in high-quality human-edited directories; and guest-blogging on popular, influential sites.

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23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

The Basics of B2B Social Media Marketing Strategy

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Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Media Measurement Strategy. Image credit: BundlePost.

Five Content Marketing Tips for B2B Success

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Be natural and give your social media a personal touch. Social media is an important community engagement tool, allowing users, rather than the brand, to lead the discussion. Mark formerly served as the global head of marketing PR for large UK venture backed technology firm and as Head Of Media Relations for FTSE 100 retailer, Morrisons. Guest post by Mark Pinnes.

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How to Use Social Media for Event Marketing [Infographic]

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Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). 8. Social Media Marketing Stats. 9. Social Media Today ).

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Business buyers won’t buy from vendors who lack visibility in search and social media. That is clearly an opportunity being missed, as 71% of buyers also say that receiving a quick brand response on social media would make them more likely to recommend that brand to others. This post originally appeared on MarketingProfs. Image credit: The Blue Diamond Gallery. Mixed messages.

49 Noteworthy Social Networking Stats and Facts

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Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. What used to be a secondary means of using social media is now the first choice. Social Media Examiner ). Social Media Examiner ). social media users are on Instagram. Infinit Datum ). 4.

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31 Sensational Social Media Marketing and PR Stats and Facts

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Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. 16 Social Media Marketing Stats. 1.

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22 Expert Guides and Reviews of 200+ Social Media Tools

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As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Check out this post.

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16 Enigmatic Business Blogging and Other Marketing Stats

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Business Blogging Content Marketing Marketing Research Social Media Marketing 2016 business blogging statistics Advanced AV brand purpose ClickZ Laurie Sullivan MarketingProfs Mary Meeker's Internet Trends Meghan M. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not. Meghan M.

36 Sensational Social Media Stats and Facts

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Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo. Social Media Examiner.

13 Great Guides to Growing Your Blog Audience

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Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. ” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Email?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. 55% of B2B buyers search for information on social media. Death of the salesman?

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The Six Best Google+ Marketing Tools

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Google+-oriented social media management tool, Friends+Me lets you schedule posts on Google+, cross-promote those posts to your accounts on other popular social networks, and coordinate posting activities with team members. Pricing: $3 per month per connected social media account, plus $6 per month for each additional team member. Google Review Count: 70,400. Pricing: $47 per year.

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How To Turn Video Marketing Into a Successful SEO Strategy

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If the video is of a high quality, this rich media can allow users to learn more about your product or service. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. Jason Parks, owner of The Media Captain , contributed content to this article. Guest post by Jason Parks. Invest in a Quality Production. Watch video }.This

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The Complete Guide to Google+ for B2B Marketing [Infographic]

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About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. Need more details?

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

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The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.

How to Optimize Events with Social Media [Infographic]

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Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Guest post by Dave Landry. Blogs. LinkedIn.