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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.

115 Facts You Never Knew About Social Media [Infographic]

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It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Guest post by Josh Wardini. It is. You’re Hired.

The 15 Best Special-Purpose SEO Tools

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Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. ” — Social Media Today. Showcase reviews: Social Media Today. 9) Google PageSpeed Insights. SmartBug Media. Social Media Today. Google Review Count:  600. Pricing:  free.

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The 29 Best Social Media Monitoring Tools

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Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today. 10) Attentio.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Five Strategies for Improving Customer Experience

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For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. However, search engine ads and social media ad campaigns are also useful that can often reach a more targeted audience at a much more affordable cost. Price and Value.

47 Superb Social Media Marketing Stats and Facts

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Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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On Social Media. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 It’s a best practice for companies to translate their social media posts for new global markets. Social media thrives in this predominantly-Muslim region, and it sees surges during holidays. during Ramadan.

How to Calculate the ROI of Social Media Marketing [Infographic]

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Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Guest post by Andy Beohar. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business? Talk about fish in a barrel!

How Does Content Marketing Help with SEO?

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Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference? How do they work together? The answer: through content marketing.

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Three Influencer Marketing Secrets to Drive Traffic

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recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. Guest post by Tim Brown. Blank stares. Blog comments.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Maybe you promote their business on social media, via your blog, or on a guest post. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. ” That’s what you’re aiming for. Big Names.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 15 Social Media Marketing Stats. NewsCred ). 2.

20 Tremendous Digital Marketing Stats and Facts

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But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Image credit: MarketingProfs. combined. combined.

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10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. Glen Gilmore has long been known as an author and expert on the intersection of social media and the law.

The 24 Best Visual Content Creation Tools

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Design tool for custom images, presentations, and social media graphics. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog. 2)   Creately. tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics.

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Five Content Marketing Tips for B2B Success

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Be natural and give your social media a personal touch. Social media is an important community engagement tool, allowing users, rather than the brand, to lead the discussion. Mark formerly served as the global head of marketing PR for large UK venture backed technology firm and as Head Of Media Relations for FTSE 100 retailer, Morrisons. Guest post by Mark Pinnes.

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22 Tantalizing Content Marketing Stats and Facts

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In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Social Media Examiner ). 7. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Video is vital.

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Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Social Media Marketing employee advocacy influencer marketingGuest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple.

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The 17 Best Keyword Research Tools for SEO and SEM

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” — Smart Bug Media. Showcase reviews:  Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. 3) Wordtracker. SmartBug Media. Social Media Today. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. and Amazon.com.

7 Common Myths About Big Data

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This has already been shown to be untrue— according to Datafloq, the term ‘big data’ itself was coined by O’Reilly Media in 2005 , while the use of data to track and control businesses can be traced back 7,000 years. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Big data is a short-lived fad. Big data fixes all problems.

23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Strive to make every entry worth your time to write, and worth their time to read. 6) Be active on social media. Granted, this advice is about as surprising and controversial as “eat more fruits and vegetables” at this point, but social media benefits blogging in so-o-o-o many ways. But blogging and social media are no place to settle scores or expose bad actors.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). 8. Social Media Marketing Stats. 9. Social Media Today ).

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks. This can also incorporate approaches like media relations; ; competitive backlink analysis; building links directly in high-quality human-edited directories; and guest-blogging on popular, influential sites.

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How to Use Social Media for Event Marketing [Infographic]

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Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.

The Basics of B2B Social Media Marketing Strategy

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Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Media Measurement Strategy. Image credit: BundlePost.

The 23 Best Content Ideation Tools

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Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. SmartBug Media. Social Media Examiner. Pricing: free.

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31 Sensational Social Media Marketing and PR Stats and Facts

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Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. 16 Social Media Marketing Stats. 1.

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49 Noteworthy Social Networking Stats and Facts

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Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. What used to be a secondary means of using social media is now the first choice. Social Media Examiner ). Social Media Examiner ). social media users are on Instagram. Infinit Datum ). 4.

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The 32 Best Twitter Marketing Tools

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Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. 4) Twitonomy. Sample review:  “As a Moz app solely for Twitter analytics, Follower Wonk helps you find, analyze and optimize your social-media efforts on this platform. Sample review:  “This Twitter-management tool is perfect for social media managers who juggle multiple accounts.

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22 Expert Guides and Reviews of 200+ Social Media Tools

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As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Check out this post.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

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About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. Need more details?

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16 Enigmatic Business Blogging and Other Marketing Stats

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Business Blogging Content Marketing Marketing Research Social Media Marketing 2016 business blogging statistics Advanced AV brand purpose ClickZ Laurie Sullivan MarketingProfs Mary Meeker's Internet Trends Meghan M. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not. Meghan M.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

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The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.