Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Social Media with Email Marketing – is it the Super Combo? Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 21, 2010

The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. You do a great job of showcasing your experts at Emerson Process Experts. Even though content is king on the Internet, aesthetics or branding do matter.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. According to Brad, the most important piece of the puzzle is the transition.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 23, 2010

Rule #2: Content comes before redesigning your website Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. However, they may not be good at articulating those benefits and features. Be a ruthless editor – business owners and product developers are passionate about their offerings.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

FEBRUARY 11, 2010

After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. The approval process for apps is a black hole,” says Tom Conlon of Popular Science. The app store approval process complaints are greatly exaggerated. Also, $0.30 Pissing off Google.)

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. link] Perry Hewitt Agreed on all fronts, and would add a tenth fallacy “You can embark on social media like a close-ended campaign.&# That is the value to me of Web 2.0

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Industrial Marketing Today

JULY 1, 2010

These findings were consistent across most B2B industries with complex, multi-touch buying processes. Have Digital Marketing and Social Media Killed the Industrial Sales Job? Tagged as: customer realtionship , Industrial & B2B Customer Relationship , Industrial Marketing , McKinsey & Co.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. This is my final post on the skewed Web.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Robert Scoble argued that email faced deletion at the hands of Web 2.0 They must be explicitly invited into your home in order to enter. So too with email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 22, 2010

link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. argument, Jay. argument, Jay.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Industrial Marketing Today

AUGUST 24, 2010

These include: Lack of page titles No optimization of headlines and subheads (H1, H2 tags etc.) White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. Use social media judiciously to increase name recognition, drive traffic and build a community.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

RT @jaybaer: Are You Slow Enough to Succeed in Social Media? link] [Yes--SLOW] [link] Benoit Dudragne Faut du temps dans le web 2.0 … [link] [link] psanterre J'aime Malcom Gladwell : Are You Slow Enough to Succeed in Social Media? link] [Yes--SLOW] [link] Steven Parker How did I miss this?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161