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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Jessica Northey. JnNsHDVRbY.

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6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!)

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. @ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

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Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels

Adobe Experience Cloud Blog

Storytelling is by far the most underrated skill in business.”. By using storytelling to share your message, you’ll be tapping into an ancient and proven recipe for developing an engaged audience who can’t wait to see where the story will go next. In fact, in 2011, a record 27 sequel films will be released. Gary Vaynerchuck.

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7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective.

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What Are 2018’s Biggest Content Marketing Trends?

Contently

Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other.