Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. @ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? HubSpot uses its buyer persona templates as a piece of gated content in its resource library. Here’s a great video marketing hack from Marketo.

Paid Content 129

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 129

ClearVoice

JANUARY 8, 2019

What are the demographics of my buyer personas? Marketo has a great cheat sheet to help you create your buyer personas. Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

SnapApp

APRIL 7, 2016

A content provider that connects marketing teams with skilled freelance writers to drive their brand with great storytelling. Use marketing automation to create buyer personas, house curated email lists, and score leads so you’re sending the right content to the right people at the right time. Pardot & Salesforce.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Adobe Experience Cloud Blog

APRIL 10, 2012

Using tools like Google Insights to discover where the content gaps are and really figuring out the 10 to 1 storytelling strategy. So regardless of Pinterest or not, we know that there’s a home for visual storytelling. What do you think are the challenges to creating compelling content and storytelling?

Top of Funnel 48

Top of Funnel Conversion Storytelling Content 48

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. Case #1: Storytelling. Know your buyer personas. What is the conversion rate of social media?

Paid Content 97

Paid Content Lead Ranking Lead Scoring Lead Gen 97