Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Contently

DECEMBER 5, 2017

Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

SmartBug Media

FEBRUARY 21, 2020

Results of more than 600 survey responses from marketing professionals, as reported in the B2B Content Marketing Report , suggest that audience relevance and engaging and compelling storytelling are other aspects that make content effective. This is why distributing news releases can generate traffic to your website.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

SmartBug Media

NOVEMBER 15, 2019

Get Smart About Distribution. While that prediction did come to fruition, as indicated by the prolific success of inbound marketing , distribution is the queen of content’s kingdom. While that prediction did come to fruition, as indicated by the prolific success of inbound marketing , distribution is the queen of content’s kingdom.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. A content audit will help you understand which topics, types of content and distribution channels have been working (or not working) up until now. Define the content creation and distribution workflow. How will content be distributed and promoted?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Adobe Experience Cloud Blog

APRIL 10, 2012

This year is about how organizations scale around content, creation, and distribution. Using tools like Google Insights to discover where the content gaps are and really figuring out the 10 to 1 storytelling strategy. So regardless of Pinterest or not, we know that there’s a home for visual storytelling.

Top of Funnel 48

Top of Funnel Conversion Storytelling Content 48