Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

Social Media 100

Social Media Media Case Study Case Studies 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies. In another study by ITSMA, 85% of marketers said ABM provided significant benefits to their organization.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

The Point

SEPTEMBER 17, 2014

All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation. Engage Leads That Demonstrate Intent .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Adobe Experience Cloud Blog

OCTOBER 21, 2020

were studying at home due to school closures last March to control the spread of Covid19. With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. According to UNESCO , 80% of children globally (1.37 billion students!)

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

Social Media 48

Social Media Media Brand Identity Branding 48

KoMarketing Associates

AUGUST 24, 2017

According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Social as a Thoughtful Business Channel. The Old Way. Putting a Structure in Place. Do not lie.

Social Media 48

Social Media Media Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 25, 2020

According to MetLife’s 2019 Employee Benefit Trends Study , personal time is exactly what employees want most of all. While Ferris was writing about The Pareto Principle, companies like Marketo were creating marketing automation software that would make it possible to implement it on a larger scale.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Image credit: United by Blue.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Engagement Marketing Social Media b2b Consumer'

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Only B2B

JULY 5, 2023

A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. The possibilities are endless.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Video works great for social media and other lead generation channels, but it may not be the best mode for in-depth, technical content pieces for the end of your sales funnel. Marketing is an industry that has exploded in a million directions.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. Social Media'

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. case studies and demos).

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. The Top 4 Social Channels Are Getting B2B Action. B2B Use of Social Media Will Grow In 2012.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

JULY 17, 2018

1) Customer Case Studies. If you visit any business website, you are likely to come across a collection of customer case studies either displayed on the homepage or collected under a dedicated tab. However, just like bad stories exist, bad case studies exist. 4) Go Live on Social Media.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Only B2B

AUGUST 21, 2023

According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Web scraping tools extract relevant information from websites, directories, and social media platforms. billion social media users worldwide as of April 2021.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Using Social Intent Data in Your Marketing Campaigns. There’s a wealth of behavioral data that exists within social media platforms. However, the top reason why U.S. Usage of relevant topical keywords.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Increased conversion rates : Studies have shown that video can increase conversion rates, as it can help to build trust and credibility with potential customers.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188