Adobe Experience Cloud Blog

OCTOBER 7, 2016

The Power of Visual Storytelling. Visual content is more than 40X more likely to get shared on social media than other types of content. Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. KISSMetrics. Make Your Mark.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Adobe Experience Cloud Blog

AUGUST 13, 2013

You obviously need good storytellers. I have 10 years of experience performing improv comedy with ComedySportz , and I have found that many of the skills you learn when taking improv classes can be directly applied to social media marketing. Social media is part stand-up and part improv. An improv class?

Social Media 48

Social Media Media Broadcasting Class 48

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. It was viewed by nearly 12,000 students and shared actively on social media. Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Martech

OCTOBER 4, 2021

Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE.

Acquisitions 105

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Apester is another useful platform that lets you incorporate visual storytelling as well as quizzes and polls. Visual storytelling is an effective supplement for your content since it involves telling stories in a way that requires user participation. Include Social Media Buttons. Moving Forward.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Video is the most compelling storytelling medium , with a combination of sight, sound, and motion that captivates viewers and evokes their emotions. Think about the last time you watched a video and shared or liked it over social media. What was the reasoning behind the engagement? Did you laugh? Feel sentimental?

Planning 134

Planning Tips Advertising Mediums Amazon 134

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!)

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. Whether it’s an ad, social media post , content on a landing page , or our product itself, the message always embodies our brand and furthers the conversation around it.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. And don’t forget about distribution.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. It was viewed by nearly 12,000 students and shared actively on social media. Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. . BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JANUARY 17, 2017

So, for example, if you have a business goal of improving the customer experience , a key KPI might be the rate of customer service issues that are handled—via different channels like social media, email, and your website. Hone Your Social Sharing Tactics. Format images for social media. Be a Storyteller.

Content Marketing 48

Content Marketing Work Management Paid Search Agency Marketing Management 48

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

JULY 6, 2016

Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. As a social media manager, these are very big wins in my book!

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Gary Vaynerchuk ’s Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Kim Garst ’s Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Directive Agency

MARCH 8, 2019

Here are some thought leadership pieces that featured teammates have written: Hannah Mans, Director of Marketing – Marketo : Marketing Psychology in 2019 – Make Your Mark Digitally . Vanessa Charette, Social Media & SEO Specialist – Directive : Do You Have the Right Social Media Marketing Strategy?

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

Ambal's Amusings

AUGUST 25, 2010

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. " Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999. New Media Insights Blog.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. The post Top Tips For Successful Community Building on Twitter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Content Marketing Institute

JANUARY 1, 2019

While trust in journalism has seen a bit of a recovery, trust in media, our peers, and social media is at an all-time low. But it strikes me that the disconnect here is more about what the internal agency focused on (content and storytelling) rather than whether it should have an agency at all. There have been challenges.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

SmartBug Media

MAY 11, 2021

Giving your emails a personal identity makes it easier to implement storytelling in your emails. Besides their social media campaigns and mobile apps, they have also used this strategy in their emails, too. The following email by MailerLite nails it by having their CMO tell their success story. Source: ReallyGoodEmails ).

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

EveryoneSocial

JULY 24, 2018

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. But simply having a social media presence isn’t what makes a business truly social. Social Business Definition. are innovating and changing.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. John Jantsch—marketing consultant, speaker, and author of Duct Tape Marketing —agrees that storytelling needs to remain central. The entire strategy should be based on your core customer story. John Boitnott.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Ambal's Amusings

AUGUST 18, 2010

Every brand needs a chief storyteller or chief content officer. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments. Is it green energy or pet attire? Tipping Point Labs Blog.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Kapost

MARCH 10, 2017

How will you pass along insights to customers via a social media strategy, video, customer interactions or relationship building? Can you take insider tips like upcoming trends and turn them into three months of content ideas for social media or a blog? Marketo Marketing Nation Summit. Dreamforce.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Convince & Convert

OCTOBER 2, 2013

In addition, your employees may have the stories, but may not be storytellers. Buy a Media Company: Do an analysis on the media companies in your industry. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Jay is the founder of [link] and host of the Social Pros podcast.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Unbound B2B

FEBRUARY 6, 2023

According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. They then shared the pitch with a wider social media audience and selected key decision-makers by tagging them on their individual accounts. Business stories can come in all shapes and sizes.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Adobe Experience Cloud Blog

APRIL 30, 2013

Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun.

Activities 48

Activities Marketo Storytelling B2B Marketing 48

Adobe Experience Cloud Blog

AUGUST 25, 2011

From advertisements and infomercials to online product reviews and social media, prospects are always ready to hear personal accounts about life with your brand. Find your audience and appeal to different types of sales leads with these storytelling techniques: Firsthand is best. Fiction is fine. But base your story on reality.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Peer-to-peer 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketo’s Secret Sauce to Account-Based Marketing. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. If you’ve ever been to Summit, then you already know that Marketo knows how to throw a party. Glow Party.

InsideView 48

InsideView Account Based Marketing B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JULY 9, 2020

Monitor social media. The post Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Understand your customers, partners, and other stakeholders. Take surveys. Gather this important data with transparency and consent.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Adobe Experience Cloud Blog

MARCH 14, 2012

Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling. While some believe that Mr. Russell’s video has been vague and misleading at points (a few have used the word “liar’), it’s clearly great storytelling. Story telling matters. Debate spreads the word.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

MAY 28, 2014

All of their social channels have a similar flavor. Oh, and just to prove they actually interact on social media, I tweeted to them. I had a conversation with a company* on social media, which led me to become an even bigger advocate for them. Good marketing is about storytelling, not selling.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Technique #3.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28