SmartBug Media

APRIL 20, 2021

Masterful marketers know they need to close every possible gap in attribution reporting. That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site.

Marketo 85

Marketo Multi-Touch Attribution Touchpoints Marketing Attribution 85

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In fact, more than half of marketers that have AI use it for content personalization.* Using predictive models that use machine learning to determine which types of web and email content customers prefer represents the next frontier in personalization. can help your model determine which content to serve.)

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. And the key to getting the best view of this is through multi-touch attribution models.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, right?

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

LeanData

JULY 13, 2020

Marketing efforts are critical in moving our customers across the buyer’s journey and a key contributor to the overall revenue goals of a sales driven organization. In the past, the GE Digital Marketing team would generate thousands of qualified leads for sales each month. The Problem. What We Were Able to Achieve.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Terminus

OCTOBER 22, 2018

We borrowed the phrase from one of Marketo’s Fearless 50 marketers, Kristen Wendel , who’s one of the smartest B2B professionals I know. There are real benefits to gating your web content, including: Lead generation – Forms are the bread and butter of inbound marketing. When, Where, and How to Eliminate Forms.

Lead Scoring 30

Lead Scoring Lead Ranking Sales Qualified Leads Marketing Attribution 30

Buffer

SEPTEMBER 3, 2019

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! So how can you know which of those touchpoints deserves credit for the sale? This is where attribution comes in. This diagram from digitalthought.me

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72