Moz

DECEMBER 17, 2020

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone. You will miss out on a lot of good insights, too.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Adobe Experience Cloud Blog

MARCH 28, 2011

Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. Use Ads to Reach Goals Faster Advertising doesn’t have to be expensive, especially if you invest in pay-per-click (PPC) ads.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SmartBug Media

FEBRUARY 21, 2020

Use a content calendar to plan out your content and mix it up between e-books, white papers, infographics, slideshares, and video. Use marketing automation tools like HubSpot, Marketo, or Pardot to segment your audience and send targeted, personalized content that resonates better and drives more traffic. Leverage Social Media.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. To stand the best chance of ranking organically (and to maximize your Quality Score for PPC), optimize your on-page and off-page SEO factors.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Improve SEM conversion rates. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Hinge Marketing

JULY 6, 2022

Another way to drive qualified traffic to your website and generate inbound leads is to invest in pay-per-click advertising (PPC). Most commonly used on search platforms like Google and Bing, PPC allows you to appear on relevant search results pages for search terms of your choice. White Papers. Pay-Per-Click Advertising.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Albacross

APRIL 24, 2019

This applies to not just websites and landing pages, but also PPC ads and email campaigns. In particular, you’ll want to add in your one-time costs (costs spent on creating marketing collaterals such as ebook and white papers), as well as recurring costs (such as costs spent on marketing platforms or tools). Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Specifically, a central hub of data stored in a marketing automation tool like Google Analytics 360 Suite , Agile CRM or Marketo : . . A channel could be a device, medium, or network.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Atomic Reach

NOVEMBER 9, 2018

Blog posts, videos, case studies, white papers, and webinars act as informational resources. PPC Campaign Conversion Rates. Google Analytics , Ahrefs , Marketo , and Hubspot Marketing are excellent examples of software to begin looking at for this category. Ads alone cannot achieve this. Email Newsletter Subscriptions.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. PPC Lead Generation Strategies. Affiliate marketing.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

The ABM Agency

FEBRUARY 16, 2021

Some typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on assets below. . White papers: to give a more in-depth look at how your product or service addresses specific pain points. Landing Pages: personalized by target account.

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Inbox Insight

JANUARY 5, 2023

Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. Paid search / PPC. However, they’re not mutually exclusive and can in fact run alongside one another. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Combining SEO, PPC, ABM, email, web, social and more can maximize your lead generation possibilities. And don’t hesitate to gate really good content downloads.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Webbiquity

APRIL 8, 2014

by Marketo Blog. 20 Quick Facebook Ads QA Steps by FB PPC. fundraising, seminar, handmade trade, etc.) and sharing it with attendees is a great way of increasing your brand’s buzz online.” ” Does Facebook Work for B2B Lead Generation? Among them: Does (the) mobile landing (or desktop) page stink?

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found.

B2B Marketing 48

B2B Marketing Content Marketing B2B Thought Leadership B2B 48

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. With this tool, you can find keywords for both SEO and PPC. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia. There are different formats used for content marketing, such as: Blogging. Infographics. Social media posts.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94