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The 10 most fascinating people in B2B marketing in 2017

Biznology

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan.

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

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5 Tips For B2B Public Relations Professionals

Adobe Experience Cloud Blog

Newsletters. Alert services such as Google alerts. Content that can be optimized includes everything you’re publishing digitally, such as: B2B Press Releases. Newsletters. B2B public relations is not just about one person; it’s about everyone who is a part of your brand, products and customer service. News feeds.

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7 Tips To Get New Facebook Fans For Your B2B Business

Adobe Experience Cloud Blog

Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Adding photos adds a visual enhancement when combined with text-based updates.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

Do you want to promote a product or service to help educate your customers? In fact, researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. Consider including video in your press releases, newsletters, and sales assets you send.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Gated content must also be compelling, quite often it solves a pressing problem. Newsletters. Subscription-based information, newsletters. Craig Rosenberg is Vice President, Products and Services at lead generation company Focus. Marketo's Modern B2B Marketing. Enter your site and engage further, subscribe.