Customer Experience Matrix

JULY 3, 2018

Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 Acxiom had restructured itself in March into the Market Services and LiveRamp groups and announced it was looking at strategic options, so the deal wasn’t especially surprising.

Work Management 120

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Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Bluff called. So, where to begin?

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

MAY 3, 2013

Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. The latest is Provenir , a company founded in 1992 that has long sold a system to make credit risk and fraud decisions in real time.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

DECEMBER 8, 2006

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!,

Work Management 120

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Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2008

I was going to label QlikView scripting as a “procedural” language and contrast it with VBScript as an “object-oriented” language, but a quick bit of Wikipedia research suggests those may not be quite the right labels.

Wikipedia 120

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Customer Experience Matrix

AUGUST 3, 2007

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. in a future post. Patent [number 6,236,986 B1, issued in 2001] would help but I haven’t looked.

Case Studies 120

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