Anything Goes Marketing

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. This is not a post on the basics of Twitter.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

This sold out event brought together some of smartest marketers from all over the world. The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe.

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Why I Use Twitter

Anything Goes Marketing

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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Obama beats McCain. on Twitter

Anything Goes Marketing

Are you having a tough time convincing your boss your company needs to get on Twitter ? I checked out a site called Tweetvolume that tracks the number of times a term(s) is mentioned on Twitter and presents it in a bar chart. Here's a few I tried: Coke vs. That should be all you need to get your company's "Twitter on".

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If It's mostly a marketing function and is controlled typically by the marketing team. It's mostly a marketing function and is controlled typically by the marketing team. Now back to our story).

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Consider using data tools that are included in your marketing automation system to clean up your data. To begin, I recommend browsing the Marketing and Sales category and looking for a subcategory that interests you.