B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. But this much is clear: Transparency is not all.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JULY 1, 2010

I’ve talked here before about how publishing and content marketing exist on a continuum , not distinctly separate, but more like siblings. Well, advertorial is like an evil twin, lurking in a vague netherworld between or above or below journalism and content marketing. Its modus operandi is deception, not transparency.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

SEPTEMBER 17, 2012

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Tags: Content Marketing Ethics publishing law transparency. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100