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The intranet social garden and quantum mechanics

Biznology

Your intranet, on the other side, is more like a garden: relatively small in terms of users and content, with participants contractually bound to the organization and a low tolerance for failure. How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions?

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Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

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Authentic B2B content marketing in an era of post-truths and false news

Exo B2B

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. In this era of post-truths , marketing is not immune to multiple attempts at misinformation aimed at potential customers. Know your clientele.

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Branding the “Circular Economy” for Millennials

Biznology

This article and additional research revealed three interesting insights that are relevant for all marketers. Millennials, the first digital generation, are very different from other market segments. First, the importance of recognizing key global trends and their potential impact on society and business.

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Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia. Therefore, deterministic models perform the same way for a given set of initial conditions. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways.

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How to protect your trademark online

Biznology

Image via Wikipedia. In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. I have less experience working with Facebook, although some have told me that Facebook’s policy is similar to Twitter’s and YouTube’s.

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Content with Intent: Content for Content's Sake

Biznology

Image via Wikipedia. Real businesses don't cry wolf - If you intend to create, r-epurpose, or scrape any content that you can find that is even remotely related to your business, just so you can get search engine visibility, then you are not a long-term thinker. Tags: Internet Marketing contentmarketing internetmarketing.

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