Digital B2B Marketing

MARCH 21, 2012

Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up. Marketing Will Move to the Extremes Every day it becomes more difficult for marketers to get and keep our attention. Aggressive Interruption. Extreme Value.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

APRIL 2, 2013

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. In short, they get the benefit of much of the work your other marketing efforts did. The solution isn’t simple.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Newsletter or email marketers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

DECEMBER 2, 2013

More robust platforms (including nearly any marketing automation program) will let you include conditional and branching logic and integrate with your sales or telemarketing systems. Today I received an email from a B2B marketer that is “nurturing” me. Demand Generation Media lead generation marketing automation'

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

FEBRUARY 17, 2014

This will provide air cover and soften the market for our demand generation campaign.” ” Theory, benchmarks and the wisdom of the marketing crowd would indicate that you have a sound strategy. This approach is common in B2B marketing, particularly for mid-sized marketers. The Awareness Campaign Lie.

Advertisements 100

Advertisements Advertising Branding Brand Identity 100

Digital B2B Marketing

FEBRUARY 16, 2012

When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

MAY 5, 2011

Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. B2B marketing is all about lead generation.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MAY 14, 2013

Is your B2B marketing activity still built around a series of campaigns? Today, B2B marketing must always be on. Although the exact numbers will be different in your market, the fact remains: increasingly, buyers are researching and purchasing on their own terms, not on yours. Strategy B2B marketing DemandGen Reports'

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100