Biznology

JUNE 28, 2013

If you had $1,000 to spend as a marketing challenge, how would you spend it? As a business owner, what would you do with $1,000 to spend on marketing? If you don’t make a plan for your marketing spend, the money will vanish into thin air. If you’ve got someone on your team who can handle this, save your marketing dollars.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

FEBRUARY 10, 2011

No wonder local Internet marketing is a mystery to many SMB's and even much larger businesses and organizations. Image by DavidErickson via Flickr. by Frank Reed.

Internet Marketing 80

Internet Marketing SMB Marketing Advertising Channels 80

Biznology

NOVEMBER 19, 2010

In the local Internet marketing space there are two real category breaks in the local game. This would be the Facebook Places , Groupon, Yelp, foursquare kind of sites that offer specific offers to the SMB to use. So knowing all of this, I began to wonder what the average SMB should be doing when it comes to local search.

SMB 80

SMB Internet Marketing Work Management Google 80

Biznology

APRIL 28, 2014

She wanted to create digital experiences for prospect engagement, and she wanted to demonstrate the use of IBM’s proprietary marketing tools. Here are 5 methods that B2B marketers may be using to set marketing budgets. In this method, you determine your specific marketing goals, tied directly to business objectives.

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Biznology

MARCH 3, 2011

The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. Image via Wikipedia. by Frank Reed.

SMB 80

SMB Wikipedia Personalization Marketing 80

Biznology

SEPTEMBER 24, 2010

Of the most interest to me was the drop in usage of blogs by the SMB crowd. It's a drain on time and just about every other resource at the SMB's disposal. Here is my quick list of recommendations to the SMB's that want to win at the Internet marketing and social media game. No better advice for social media and the SMB.

Social Media 80

Social Media SMB Media Customer Satisfaction 80

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

SEPTEMBER 16, 2010

That Wichita local can't use their service because of geography (unless of course they happen to be in my town on a trip which is a local Internet marketing idea I discuss briefly over at my blog as well), so what value is the Internet at this point? No wonder 40% of SMBs still don't even have a Web site! Forget the global reach.

SMB 80

SMB Internet Marketing Wikipedia Mobile Advertising 80

Biznology

NOVEMBER 21, 2012

Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

DECEMBER 10, 2010

The company has decided that it wants to be the provider of all things Internet marketing to the SMB crowd. Considering the times we live in, when credit opportunities for SMBs are harder to secure than ever before, this can be appealing. Really, everyone does, too, but Google has the chops to actually deliver it.

Google 80

Google SMB Adsense Paid Search Agency 80

Biznology

NOVEMBER 4, 2011

I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Image via Wikipedia. It’s just not possible and it is not realistic.

SMB 80

SMB Internet Marketing Wikipedia Case Studies 80

Biznology

NOVEMBER 11, 2010

All joking aside, however, as an Internet marketer or just an SMB (small and medium business) trying to figure out how to capitalize on this growing trend, this location-based marketing field has become quite crowded quite quickly. Decisions need to be made to focus your marketing dollars and efforts.

SMB 80

SMB Internet Marketing Social Media Tagging 80

Biznology

JANUARY 26, 2015

How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? The phone was once popular among high-powered executives, and now it’s sales lag behind iPhones , Androids, and the Windows phone in terms of market share. Social Media Marketing blackberry IPhone social media social media mistakes'

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

OCTOBER 1, 2010

This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to provide expertise in all areas of marketing (both online and offline) into one place so SMBs and the local business community could learn. by Frank Reed.

Internet Marketing 80

Internet Marketing Work Management Paid Search Agency Marketing Management 80

Biznology

JANUARY 6, 2011

Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. Start following local Internet marketing blogs. Local Internet marketing truly matters. by Frank Reed.

SMB 80

SMB Business Internet Marketing Tagging 80

Biznology

MAY 11, 2012

If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). It doesn’t concern the day to day of Internet marketing.

Paid Search Agency 80

Paid Search Agency SMB Internet Marketing Wikipedia 80

Biznology

JANUARY 28, 2011

SMB's, certain industry verticals and many others are being told that if they are not willing to drink from the fire hose of Internet progress then they are going to lose. Let's face it, if you think you need to be a rocket scientist to do Internet marketing then the only thing you really need is a dump truck to cart around your ego.

Internet Marketing 80

Internet Marketing SMB Paid Search Agency Verticals 80

Biznology

MARCH 23, 2012

Make better, more efficient data-driven decisions in your social media marketing programs” In other words, what Google is trying to do (honestly I cannot say how well it is done, since it is too early to tell) is to do what everyone has been crying about for quite some time now. The heartbeat of the new world of marketing.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

OCTOBER 13, 2010

As a result, I have firmly latched on to the increasing importance of local Internet marketing. We are just at the phase of this movement where people are getting a glimpse of just how critical this area of search and Internet marketing will be to their businesses future. Back to Google and Mayer. Well, the now is easy. So why Mayer?

Google 80

Google SMB Internet Marketing Search Marketing 80

Biznology

DECEMBER 15, 2015

The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. I wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JULY 25, 2013

In the B2B marketing world, content is used primarily to 1. For these two purposes, business marketers need to have on hand an array of very particular types of content assets. Objective, meaning its marketing purpose, such as how-to, use case, testimonial, comparison. Photo credit: Wikipedia. Attract new prospects, and 2.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80