Martech

NOVEMBER 19, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A big challenge that agile marketers face is trying to balance being agile with planned work. A lot of this depends on the nature of your work, but there are definitely some good practices to be learned.

Planning 104

Planning Effectiveness Marketing Outreach 104

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place. Team satisfaction and growth.

Planning 97

Planning Paid Search Agency Customer Satisfaction Work Management 97

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! As a result, there are general Agile terms that refer to common practices from the overarching methodology, instead of being specific to the framework of Agile implementation. Agile coach.

Planning 208

Planning Work Management Marketing Management Allocation 208

Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Download the free ebook here.

Planning 105

Planning Marketing Management Paid Search Agency Communities 105

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 99

Planning Advertising Agencies Work Management Marketing Management 99

Martech

OCTOBER 27, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The Marketing Owner on the team is responsible for managing Stakeholder relations.

Planning 97

Planning Work Management Paid Search Agency Marketing Management 97

Zoominfo

JULY 26, 2018

In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. What is agile marketing?

Planning 178

Planning Zoominfo Work Management Marketing & Strategy 178

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Work on things just because they are in the plan. Measure success at early intervals.

Planning 132

Planning Digital Asset Management Work Management Marketing Management 132

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing.

Planning 110

Planning Digital Asset Management Work Management Marketing Management 110

Martech

JULY 21, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Allows for flexible planning and the ability to pivot what happens next based on feedback.

Planning 105

Planning Paid Search Agency Work Management Opinions 105

Martech

AUGUST 25, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 101

Planning Work Management Advertising Agencies Marketing Management 101

Martech

FEBRUARY 18, 2022

It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. Get the daily newsletter digital marketers rely on.

Planning 98

Planning Work Management Newsletter Organic Leads 98

Webbiquity

APRIL 24, 2024

When you run a successful private practice, at some point you’ll likely want to grow your practice. It’s just a matter of using the right tactics to grow your private practice. Grow Your Private Practice: Eight Vital Tips 1. When you’re growing your practice, it’s easy to overlook this area.

Practices 142

Practices Tips Work Management Marketing Management 142

Martech

AUGUST 18, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 100

Planning Work Management Efficiency Practices 100

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. A Scrum Master owns the agile process on a team. That’s where the Agile Champion comes in.

Planning 87

Planning Work Management Marketing Management Paid Search Agency 87

Martech

JUNE 16, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The Collaborative Planning Workshop is the first step in your agile marketing journey.

Planning 89

Planning Work Management Deliverability Paid Search Agency 89

SmartBug Media

DECEMBER 2, 2020

Now, as the world is rushing into remote work, it’s the perfect time to harness the power of agile marketing and use it to prepare crisp, effective, and fully remote quarterly planning sessions. How Does Agile Marketing Facilitate Smooth Remote Planning? Not sure where to start? The advantage?

Planning 95

Planning Paid Search Agency Marketing & Strategy Advertising Agencies 95

Martech

SEPTEMBER 1, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 81

Planning Work Management Marketing Management Paid Search Agency 81

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. What is PDCA (Plan Do Check Act)? What is PDCA (Plan Do Check Act)?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Martech

JULY 28, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Agile is all about continuous improvement. Get the daily newsletter digital marketers rely on.

Planning 89

Planning Peer-to-peer Work Management Marketing Management 89

Martech

OCTOBER 27, 2021

A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply it in a way that adds value to team members. In the book, we’ll dive into collaboration and teamwork, and explore how an agile marketing team is much more than a group of people assigned to work together.

Planning 99

Planning Paid Search Agency Work Management Lead Scoring 99

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Mindset shift.

Planning 75

Planning Work Management Marketing Management Paid Search Agency 75

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 126

Planning Work Management Resource Management Digital Asset Management 126

Martech

JUNE 9, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The Collaborative Planning Workshop is the first step in your agile marketing journey.

Planning 91

Planning Work Management Validation Paid Search Agency 91

Martech

JUNE 2, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The Collaborative Planning Workshop is the first stop in your agile marketing journey.

Planning 86

Planning Work Management Marketing Management Conference 86

Martech

OCTOBER 6, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks.

Planning 60

Planning Paid Search Agency Advertising Agencies Peer-to-peer 60

Martech

MARCH 15, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” To lead an agile marketing organization, you must take a value-based approach. The agile leadership values below will help you understand your role in an agile marketing organization. Processing.Please wait.

Planning 84

Planning Work Management Lead Scoring Lead Ranking 84

Bannersnack

MARCH 2, 2024

19 minutes read Last update: 02.03.2024 A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you. What Is a Promotion Strategy?

Promotion 98

Promotion Marketing & Strategy Practices Marketing Strategy 98

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Planning 108

Planning Marketing Plans Brand Identity Branding 108

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. What might this look like in practice? Do we need them all?

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

chiefmartech

APRIL 1, 2021

Agile originated in software development circles, with a bunch of programmers high in the mountains, and spread to other disciplines, eventually marketing. (“Hey, what are you all doing, standing around, chatting in a circle? Agile marketing was based around the rituals and artifacts of Scrum. With a whiteboard?

Planning 120

Planning Practices Work Management Marketing Management 120