Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. Content Marketing Content Publishing Marketing and Sales Strategy buying process Content assets Content marketing content strategy' Does it create a sense of urgency?

Content Marketing 120

Content Marketing Urgency Marketing Content Marketing & Strategy 120

Avitage

MARCH 7, 2012

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. This is book for people who want or need an initial understanding of Content Marketing. I read it in a couple of hours on a plane ride.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

JUNE 15, 2012

The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator. That job actually belongs to the people in marketing and sales that drive revenue. The new realities are also driving a change in buyers’ expectations.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. That is the first competitive battle you have to win. If you are outsold here, you may not get a second chance. You may not even become aware of the opportunity.

Marketing Management 120

Marketing Management Content Marketing Content Vendors 120

Avitage

JANUARY 12, 2016

These requirements are driven by digital content, online channels and self-educating audiences. As a result of over 20 years creating content for B2B sales and marketing organizations, we developed a 6 Competency Framework for B2B Business Level Content Strategy. This makes content a strategic imperative for your business.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Acquisitions 120

Avitage

NOVEMBER 22, 2015

They provide important considerations for all B2B marketing and selling professionals, especially sales executives. A level one reading risks missing several important but deeper implications for an organization’s go-to-market and content strategy. Despite a breezy writing style, there are many dense sections.

B2B Sales 120

B2B Sales B2B Marketing Education Paid Search Agency 120

Avitage

AUGUST 1, 2012

OK, but ask yourself these questions: do your customers conduct online research, do they use Google? I suggest you replace the words social media, with online channels. Start By Listening Social media is a terrific, low cost (time and effort only) way to listen to what is happening in your target markets, and even target customers.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

NOVEMBER 12, 2014

Content Header Target Audiences: VP of Marketing / CMO VP Sales Product Marketing Sales Enablement Purpose: Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams.

Paid Search Agency 120

Paid Search Agency Conversion Marketing & Strategy Content 120

Avitage

MARCH 26, 2014

The Four Cs of Content Marketing I’ve written about content as more, and different than, format. With online on demand audiences, more conversations are taking place through content. Content Marketing Content Publishing Tips & Techniques' I think some deeper distinctions about content can help here.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

OCTOBER 1, 2012

Chapter One Max Wilson, Director of Marketing for WE-CAN Technologies, received the following email from his boss on Monday morning. The executive team wants to leverage your experience and knowledge with emerging trends in content marketing, social media, and especially the use of video in revenue generation.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 1, 2012

Chapter One Max Wilson, Director of Marketing for WECAN Technologies, received the following email from his boss on Monday morning. The executive team wants to leverage your experience and knowledge with emerging trends in content marketing, social media, and especially the use of video in revenue generation.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

MAY 2, 2012

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Avitage

NOVEMBER 21, 2012

Video is one of the fastest growing content formats that interest both audiences and marketers. He told me: “Our research shows online as well as mobile audiences want useful information delivered in convenient ways for fast consumption. So a lot is at stake to figuring this out.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

NOVEMBER 21, 2012

Video is one of the fastest growing content formats that interest both audiences and marketers. He told me: “Our research shows online as well as mobile audiences want useful information delivered in convenient ways for fast consumption. So a lot is at stake to figuring this out.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120