What B2B Marketers Need to Know About Social Media in China
KoMarketing Associates
SEPTEMBER 1, 2016
B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. The vast majority (89.3
Let's personalize your content