Buzz Marketing for Technology

MAY 28, 2014

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Use your inside sales people or a B2B telemarketing service to follow up on the phone.

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Tactics ROI Planning B2B Thought Leadership 134

Marketing Insider Group

JUNE 22, 2020

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. How and where has Telverde invested in these to assist your clients? Follow Fred @fmisbell .

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Demand Generation Agencies Demand Generation Class Demand 166

ViewPoint

JULY 23, 2013

If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.

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Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

Leadspace

OCTOBER 3, 2019

Another great resource to share on this topic comes from our friends over at Marketo (@marketo). The fact that the word “nurture” is used, in my opinion, too widely to describe sometimes what marketers and sometime sales do. It’s one that encompasses email, direct mail, telemarketing, and social media.

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Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

ViewPoint

FEBRUARY 24, 2016

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What should I know about Account-Based Marketing? But it isn’t.

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Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Content4Demand

AUGUST 27, 2019

The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and marketing around the same data, the list is endless. Understanding the Three Ds of Data.

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Webinar Metrics Lead Ranking Marketing & Strategy Marketing Qualified Leads 53

The Point

SEPTEMBER 19, 2012

Speaking of which, should you integrate telemarketing into your free trial nurturing strategy? The answer depends on whether you can prove telemarketing makes enough of a difference. Calling prospects will almost always increase conversion rates; the only question is whether the increased return outweighs the cost of that manpower.

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Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

MarketJoy

MAY 30, 2018

The terms inbound and outbound embody a type of cultural shift in the entire way of how marketing works, particularly across different channels. To accelerate the sales and get qualified leads, companies are required to function hand in hand with outbound and inbound marketing while building a strong strategy to power it all.

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Inbound Marketing Sales Management Planning Cold Calling 53

Adobe Experience Cloud Blog

AUGUST 18, 2016

Author: Ashika Balani The days of telemarketers are long gone. These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. So how can marketers seize this opportunity?

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Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

The Mx Group

NOVEMBER 17, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. B2B Telemarketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. Which team is typically responsible for prioritizing accounts: Sales or Marketing?

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Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. Mobile Marketing is Exploding. Traditional Advertising is Dying.

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Work Management Marketing Management Marketing Automation Services Service 48

Adobe Experience Cloud Blog

OCTOBER 3, 2011

by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. They were looking for four things: Ability to target limited telemarketing (BDRs) to call the right person. 74 landing pages created.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2011

Most inexperienced sales people will look exclusively to marketing to solve their pipeline challenges. Marketing does a great job with demand generation , building awareness, analyzing lead cost, lead sources, etc., Marketing does a great job with demand generation , building awareness, analyzing lead cost, lead sources, etc.,

Telemarketing 48

Telemarketing Demand Generation SMB Cross-Selling 48

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

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Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 20, 2016

Retargeting , or remarketing , is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. It doesn’t always mean they changed their mind about you, so sending some strategic reminders at a more convenient time can be a powerful marketing weapon. Opportunity lost?

Ad Frequency 48

Ad Frequency B2B Thought Leadership Budget Programs Marketo 48

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. You also need a steady stream of fresh leads coming in.

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

AUGUST 31, 2015

Until proven otherwise, the person on the other end may think you’re a cheap telemarketer and so they’re just looking for an excuse to hang up. Do you have a moment so I can explain why I called?” Explain why you’re calling, and have a good reason. Is that something that affects your role? What did the caller do well?

Cold Calling 48

Cold Calling Thought Leadership Telemarketing Marketo 48

Adobe Experience Cloud Blog

OCTOBER 19, 2015

Think about it, how likely are you to feel any responsibility to respond to or follow up with a telemarketer?—little As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Sales Cycle 48

Sales Cycle Thought Leadership Marketo Telemarketing 48

Adobe Experience Cloud Blog

MARCH 3, 2011

Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. But, for effective lead nurturing, marketing and sales must agree on the process of lead qualification.

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Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

JUNE 26, 2015

Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern.

Work Management 48

Work Management Marketing Proposals Marketing Management Thought Leadership 48

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’ve found the most powerful way to improve sales follow-up on marketing generated leads is doing more frequent sales and marketing huddles.

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Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

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Marketing Mix Tactics Work Management Marketing Management 40

Heinz Marketing

APRIL 22, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it.

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Top of Funnel PointClear Work Management Marketing Management 64

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

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Marketo Class CMO Enterprise Management 48

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. After all, you just lost a quarter to a half of your market.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Think telemarketing calls, radio ads, or postal campaigns. First, content marketing is still in its infancy.

Top of Funnel 134

Top of Funnel Demand Demand Generation Agencies Enterprise Management 134

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Pivoting Your Go-To-Market Strategy on a Dime. After all, you just lost a quarter to a half of your market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

PureB2B

MAY 30, 2022

Without leads, B2B marketers don’t have prospects. Read on to learn more about the strategies and tactics that will take your marketing to the next level. Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Assessing the market need. Where do we start?”

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

ClickZ

MARCH 19, 2020

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. They make important long-term business decisions that propel them forward in their market.

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CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

AUGUST 24, 2015

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Full Circle Insights

APRIL 15, 2021

As more marketing teams embrace agile methods, marketing leaders are increasing their focus on measurement out of necessity. Agile marketing projects also tend to be shorter in length and time, so it’s even more imperative to have measurement tools that can accurately track progress toward goals in real-time. READ NOW.

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Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Valasys

APRIL 4, 2023

But trust me, it can effectively reach out to those untapped markets when done right. Unlike inbound marketing, where customers come to you, outbound sales mean you’re actively seeking out customers who might have yet to hear of your brand. I know what you might think – “Ugh, telemarketers, no thanks!”

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52