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What makes this ad great: Adidas – Play Until They Can’t Look Away

illumin

Adidas highlights success with celebrity appearances A secret weapon for many marketing teams is how effective it is to use the familiar faces of celebrities in ads. This is because they lend both credibility and entertainment value to the commercials they star in.

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What Is Native Advertising? Here’s Everything You Need to Know

ClearVoice

What is native advertising? The worst feels sneaky, turns people off and can harm ranking and relevance scores. There will always be people who hear the word “advertising” and instantly recoil in fear. There will always be people who hear the word “advertising” and instantly recoil in fear. And who needs that.

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How to Painlessly Transition Your Company to Inbound Marketing

Hubspot

We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.

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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

Happy Holidays, marketers! :-). We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! It's time to deck the halls with the top marketing stories of the week. So what does this mean for your marketing?

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Maybe you do, if you’re a marketing nerd like I am.) As marketers, all of this stuff matters. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. 3) One of the original goals was to cut through spammy content from advertisers. Okay, fine.

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A Clever YouTube Hack That You Probably Haven’t Heard Of

Single Grain

It’s like having an always-on marketing machine, working tirelessly to grow your channel. The sheer effectiveness of this approach is definitely enough for us to think through how it might be useful more ubiquitously for commercial content creators. Work With Us Repurposed from our Marketing School podcast. Can you guess?

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700+ Power Words That Will Boost Your Conversions

Optinmonster

They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website. Are you ready to add some power words to your marketing arsenal? Trust Words Have you ever stopped to think that trust is really what content and email marketing is all about?