Marketing Insider Group

DECEMBER 9, 2010

Starting in the local market is not a bad way to begin. LinkedIn is a huge tool for me to keep in touch with former colleagues, make new connections and share information. And if you’re looking to get started but afraid to take the leap, reach out to me and I’d be happy to help! Or what is your experience to start with?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 3, 2010

So now that you know why I am here and why I am writing this blog, here are the B2B Marketing Insider tips for my 1 st blog entry: Stop worrying about your boss Stop trying to create the “coolest” campaign to impress your peers Never forget that happy employees are the only ones who create happy customers Be curious: use every tool you have to listen (..)

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

So now that you know why I am here and why I am writing this blog, here are the B2B Marketing Insider tips for my 1 st blog entry: Stop worrying about your boss Stop trying to create the “coolest” campaign to impress your peers Never forget that happy employees are the only ones who create happy customers Be curious: use every tool you have to listen (..)

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. What does someone from 3M say? They are in dozens of industries from Post-it Notes to Stethoscopes.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

OCTOBER 7, 2010

is a great closing tool with a product that has many clear benefits. I printed this and passed it out during our last sales meeting. I am sure it will help many of our agents. I have used the visual close many times over the years exp when I was in the mortgage business.It Trinity Oct 10 2010 A very good advice.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JUNE 7, 2010

This is one of the most positive outcomes of the social media activity in B2B marketing. Social media is just another channel and just another tool to reach customers. Which is more important: channel or content strategy? It’s all about content!

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. It is nice and refreshing to find an informative post on a different B2B marketing topic, and I thank you for that. This is a quantifiable science. Thanks for your comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

SEPTEMBER 2, 2009

The confusion stems from where social media fits in the marketing mix. Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. The three tools have much different purposes. Social Tagging Web Marketing.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

Marketing Insider Group

AUGUST 12, 2010

In past projects to create multiple lead funnels to address these client needs we developed marketing assets such as webinars, newsletters, libraries of past webinars and online demo downloads. Each tool could engage a client either in a self serve or facilitated manner.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Buzz Marketing for Technology

OCTOBER 27, 2008

As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market. And with the proliferation of tools out there to allow you to capture video that should be easy right?

Marketing Mix 100

Marketing Mix Impressions Video Marketing Social Media 100

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 29, 2010

To be successful moving forward, you’re going to -have- to become proficient in using contemporary tools of the trade. The older you are, the greater your tendency toward complete and utter privacy.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. One that sees value in each customer and employee and makes an effort to listen, interact and resolve the important issues.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. One that sees value in each customer and employee and makes an effort to listen, interact and resolve the important issues.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Marketers over 2010 will get much savvier about doing this, however. Thought leadership? Demand Generation? Answer: All of the Above!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. by Aaron Kim.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

Overall, marketing in todays world have so many more resources at hand compared to 20 years ago, ie. internet, email, search tools and specialized research tools, statistics etc including direct access to clients! that marketing produces. Those are new versions of sales tools, not marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I think it’s an unnecessary obsession.

Social Media 100

Social Media Demand Generation Agencies Media PR 100