Marketing Insider Group

MAY 3, 2010

But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? But that is all we do! I hope you’ll join me.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

NOVEMBER 4, 2010

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Starting in the local market is not a bad way to begin. Or what is your experience to start with? Harald Michael Brenner Dec 11 2010 Hello Harald.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

OCTOBER 7, 2010

Quantity 6 Content Marketing Tips That Drive Leads 11 Reasons Why Outbound Telemarketing Programs Fail About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. is a great closing tool with a product that has many clear benefits.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 7, 2010

How do you overcome internal fears, politics and budget battles in integrating social media into marketing? Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Put “share this” and “follow us” links on all emails and web pages.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Ask your current customers. Related Posts: How To Focus On Your Marketing Plan Need to Drive Leads?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

As I stated before in Why am I in Marketing? our job is to support sales in their goal to acquire more customers and to keep our customers. Our marketing processes should support and even expect this natural shift by our sales colleagues. So when our “customers&# in sales ask for more leads, give them more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 29, 2010

A company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

SEPTEMBER 30, 2010

MarketingSherpa released a 2-part series called “Bridging the Gap: 5 Objectives for Improving Relations between Sales and Marketing” (Part 1) and (Part 2). Or as I say “Sales is the customer of marketing.” I have also seen this exponential inclrease in performance when marketing and sales align behind the customer!

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100