Adobe Experience Cloud Blog

DECEMBER 12, 2011

The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. Fear not, as online marketing software can help.

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ROI Analytics Automation Marketing Automation Services 48

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Use past performance to determine what worked.

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Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

SEPTEMBER 7, 2010

Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales. Download the ebook now!

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Opt-in Top of Funnel Opt-out Marketing Budget 28

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Can social media ROI really be measured?

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Social Media Enterprise Management Media Case Studies 100

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. And yes, social media allows the giants to become approachable again – but how do you keep finding those stories to share and encourage clients to share them? I believe we should all view ourselves as Social Media Toddlers.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

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Social Media Paid Content Tactics Tips 100

KoMarketing Associates

JANUARY 3, 2019

As illustrated in this post from one of regular guest contributors Kelsey Jones , Instagram has been one of the fastest growing platform for B2B marketers and it actually had the highest engagement rate amongst all social media platforms. 12 Statistics to Guide Your B2B Marketing Investment in 2018.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

JUNE 10, 2020

If you’re investing thousands of dollars into a B2B marketing campaign, that’s a valuable piece of information to know, and it is even more valuable if you apply it. This statistic correlates well with other research that is specific to marketing. This type of content can do well on social media, particularly on Instagram.

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B2B Marketing Examples Content Marketing B2B 295

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ).

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

JUNE 16, 2023

Chubbies Chubbies is a men’s clothing brand known for its customer-centric approach and engaging marketing campaigns. They prioritize understanding their target audience and creating a sense of community through social media and events, gathering a loyal customer base. According to research by Frederick F.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Outgrow Lead Scoring 52

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

KoMarketing Associates

JANUARY 24, 2017

A good place to start is by looking at how many people actually link to your pages and/or share them on social media. If your existing pages aren’t acquiring links or social shares, take a look at competitive search results around the terms that your pages are ranking for. Remember: Social Media Matters.

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Organization SEO Practices Best Practices 120

Circle Studio

OCTOBER 12, 2017

Channel – Various portals such as a particular website, social media platform, or TV channel, through which marketing efforts are put forth. Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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Twitter CRM Business Paid Search Agency 148