Ambal's Amusings

FEBRUARY 9, 2010

" Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. Blog Webbiquity Twitter TomPick. "Marketers need tools to measure social media results the same way as other marketing programs."

Social Media 100

Social Media ROI Media Paid Search Agency 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Directive Agency

MARCH 7, 2019

Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. Ann Handley. . Michelle Killebrew. Samantha Kelly. Kathy Klotz-Guest. Mari Smith.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI.

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. Here are six tips to help you increase your email marketing ROI.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. Here are six tips to help you increase your email marketing ROI.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. Below are some common roles associated with content marketing teams: Content Strategy. Your social media listener will be able to tell you.

Process 48

Process Allocation Thought Leadership Content 48

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

SnapApp

JANUARY 11, 2018

“[marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. . . 49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . How can we be sure that this isn’t just an assumption?

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89