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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The latter is a big no no.). •

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C.

B2B Social Media Best Practices for the Integrated Age

Modern B2B Marketing

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. This trend is also true in the B2B market. Align Marketing Campaign with Sales Goals.

6 Tips to Increase Your Email Marketing ROI

Content Standard

When used correctly, email marketing is cost-effective and powerful. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. Content Measurement Enterprise Marketing

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ClickPredictions: Social Media: Where's My ROI?

Connect the Docs

We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. " Tom Pick 's Marketing Prediction for 2010. Social Media Today.

How to Build a Better Inbound Marketing Machine – A Blueprint for Success

Modern B2B Marketing

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media we have taken a visual approach to this challenge.

Algebra, Analytics & Automation for Marketing ROI

Modern B2B Marketing

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Simply put, if “a” is your marketing campaign, “b” is what you can expect from your customers.

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Top Internet Marketing Strategy Links for the Week of November 11, 2013


Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. You might use a variety of metrics to determine your ROI (e.g. Workforce Marketing: 10%. Events: 5-10%.

How to NOT Waste Money on B2B Tradeshows & Conferences


Tradeshow season is upon us, and while digital and content marketing are driving today’s B2B demand gen, events are still an important part of the marketing mix. Know why you are going Like any successful marketing initiative, you need to start with an objective, preferably a quantitative goal. How can you prevent this ROI-crushing tragedy? As consultant Ruth P.

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. What other metrics help you track their ROI?

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. For example, your analytics manager may be able to write content about marketing analytics or your social media listener might have awesome design skills that you can leverage.

Marketing Trend Watch: 2014 Planning Survey

Modern B2B Marketing

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Running Multi-Channel Marketing Programs. Modern Marketing

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources.

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Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Marketing has none.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts.

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Know your Audience.

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8 Ways to Improve Your Online Content Marketing


In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. In this way, online content marketing acts as a cornerstone, or catalyst, for your broader digital marketing efforts by providing a tangible starting point to maximize the value exchange between you and your customers. Amplify Reach with Paid Search and Social.

The Top 7 Things to Avoid at a Trade Show

Modern B2B Marketing

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. Did previous trade show ROI influence your decision to exhibit? This can be in the form of social media (tweeting from the show floor); booth swag and other giveaways; or launching a new product, service or feature at the event. Going in blind. Details matter.

Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Modern B2B Marketing

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Base measurement around proving marketing ROI. Survival of the Prettiest. Happy Xchanging!

Marketing Analytics Drill Down: What Referring Sources Can Tell You

Modern B2B Marketing

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. New Visitors. SEO Performance.

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns.

5 Free B2B Marketing Tools

Modern B2B Marketing

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support. Social Mention.

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What’s Wrong with Marketing Education?

The Effective Marketer

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The Modern Marketer.

Modern B2B Lead Generation – 5 Key Areas to Manage

Modern B2B Marketing

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. Go mobile with your marketing.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social Media (239).

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Attempt at Categorizing Technology for Managing the B2B Pipeline

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape. Morgansaid.

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