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| | THE POINT
AUGUST 6, 2012 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The latter is a big no no.). Surprising?
| | MODERN B2B MARKETING
JUNE 1, 2012 B2B Social Media Best Practices for the Integrated Age
Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. This trend is also true in the B2B market. Align Marketing Campaign with Sales Goals.
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| | MODERN B2B MARKETING
DECEMBER 12, 2011 Algebra, Analytics & Automation for Marketing ROI
If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Simply put, if “a” is your marketing campaign, “b” is what you can expect from your customers.
| | CONNECT THE DOCS
FEBRUARY 9, 2010 ClickPredictions: Social Media: Where's My ROI?
We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. " Tom Pick 's Marketing Prediction for 2010. Social Media Today.
| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Marketing has none.
| | MODERN B2B MARKETING
MARCH 22, 2012 How to Build a Better Inbound Marketing Machine – A Blueprint for Success
by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media we have taken a visual approach to this challenge.
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MODERN B2B MARKETING How to Measure the ROI of Your Marketing Programs
| THURSDAY, MARCH 14, 2013
by Jon Miller (@jonmiller) Measuring the contribution that a given marketing
program has on revenue and profits is the holy grail of marketing
measurement. As a result, perhaps the most common question marketers
ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI
) ?”. This blog post is all about how marketers
can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. Why Measuring Marketing
Programs is Hard. Full Market Mix
Modeling. MORE >>
MODERN B2B MARKETING 5 Free B2B Marketing Tools
| MONDAY, MAY 24, 2010
Whether you need to more efficiently manage B2B social media
efforts, or more accurately determine the marketing ROI
of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing
automation solution in place, there are a host of free or low-cost resources available to provide additional support. Here, we’ve identified 5 absolutely free marketing
tools for B2B marketers
. Google Analytics Annotations allow marketers
to flag certain events, such as a sudden spike in traffic. Social
Mention. MORE >>
MODERN B2B MARKETING Marketing in a Downturn Part 2: Content, Content, Content
| MONDAY, APRIL 23, 2012
by Liz Smyth In the second part of our Marketing
in a Downturn series, we’re examining the importance of content marketing
. As B2B marketing
budgets have become strained, many marketers
believe they should be doing more with less. Here are our top 7 tips for getting the most value from your content marketing
during an economic downturn: 1. The B2B marketer
that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Optimize Content for Inbound Marketing
. MORE >>
MODERN B2B MARKETING 9 Twitter Tips for B2B Marketing Success
| TUESDAY, APRIL 19, 2011
by Maria Pergolino B2B social media marketing
involves a carefully planned mix
across multiple channels to build relationships and increase lead generation. To ensure the effectiveness of such marketing mixes
, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI
efforts. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing
success: 1. The same holds true when developing strategies for Twitter. MORE >>
MODERN B2B MARKETING What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
| THURSDAY, SEPTEMBER 17, 2009
Yesterday’s Fall 2009 MarketingProfs Digital Marketing
World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing
programs. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing
and Lead Nurturing in the network lounge during the event. Here are my top takeaways from the event: Social media
should be embedded into your marketing
campaign s Social media
isn’t a standalone activity. Instead, it should be part of your marketing mix
, to enhance your current campaigns. MORE >>
- Top 56 B2B Marketing Posts October 2010 B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
- What’s Wrong with Marketing Education? THE EFFECTIVE MARKETER | MONDAY, JULY 30, 2012
- Marketing Analytics Drill Down: What Referring Sources Can Tell You MODERN B2B MARKETING | MONDAY, JUNE 27, 2011
- Modern B2B Lead Generation – 5 Key Areas to Manage MODERN B2B MARKETING | MONDAY, JUNE 6, 2011
- Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange MODERN B2B MARKETING | FRIDAY, AUGUST 12, 2011
- The Top 7 Things to Avoid at a Trade Show MODERN B2B MARKETING | MONDAY, AUGUST 15, 2011
- Attempt at Categorizing Technology for Managing the B2B Pipeline B2B MARKETING CONFIDENTIAL | MONDAY, NOVEMBER 20, 2006
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
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