Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Yet not all marketing automation platforms are created equal; success often relies on which tool you choose. Find the right tool. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

JANUARY 27, 2023

A Lead enrichment software is primarily used by B2B companies, such as technology and software providers, consulting firms, and other business-to-business service providers. Following the COVID-19 pandemic, B2B businesses saw a higher amount of traffic on their online offerings.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Ahrefs TV Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The post Let Search Intent Lead the Way: 5 Intent Data Use Cases appeared first on DealSignal.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

FEBRUARY 25, 2021

Decision: the qualified leads know everything there is to know about their pain point, the best solution for the problem, and are ready to select the provider to buy from. Check out ZoomInfo’s learning hub on building data-driven Sales Funnels. How do I generate leads in digital marketing?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

MARCH 5, 2021

Start with Your Marketing Content “Why?”. Do you want your assets to generate traffic? Maybe you’ll use the content to help qualify marketing leads , providing them with whitepapers in exchange for their email addresses. From the outset, it’s important to understand what you want your content to achieve.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

DealSignal

JANUARY 20, 2023

By ranking higher in SERPs, B2B companies can attract more traffic to their website and increase their visibility to potential customers. Additionally, SEO can be affected by changes in search engine algorithms, which can make it difficult to maintain high rankings, making it that much harder to accumulate viable hot leads over time.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Marketing Interactions

AUGUST 15, 2021

So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales. If there’s no agreement about what constitutes a lead, there’s no alignment or acceptance criteria. This gap just highlights the problem.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Zoominfo

JANUARY 19, 2021

Although increased revenue is the ultimate objective, you can’t forget the end goals for landing page strategies are increasing traffic and conversion. Did you know that only 17% of marketers use landing page A/B testing for conversion rate strategies? These metrics vary by company and digital marketing strategy.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Launch Marketing

JULY 8, 2020

Outgrow research finds that 20% to 40% of webinar attendees eventually turn into qualified leads. And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads. Read our article about finding your invisible B2B customers for more tips and tricks.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

DealSignal

SEPTEMBER 5, 2023

Businesses placed greater emphasis on virtual avenues for outreach and lead generation. B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. These platforms can improve the productivity and results of Sales and marketing teams.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Zoominfo

APRIL 9, 2018

Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. 1. 5 Out-of-the-Box Lead Generation Tactics. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Check it out! Continue Reading.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Anything Goes Marketing

NOVEMBER 27, 2006

Marketleap Link Popularity Check : Compare your site traffic to your competitors. General Marketing Tools Give to Get Marketing Calculators : Includes calculators for small businesses to calculate ROI, marketing results, and website visitor value. ZoomInfo : Looking for contact information for a company?

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Zoominfo

FEBRUARY 25, 2021

How do I generate leads in digital marketing? There are myriad ways to generate digital marketing leads. Below are some of the most popular channels companies use: Email marketing: Email marketing is the old tried and true form of lead gen that has proven to withstand the test of time.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. High-quality content tends to rank highly and generate organic traffic. Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

FEBRUARY 26, 2021

Increased Asset Downloads: Good landing page design can help direct more site traffic to your gated content. Landing pages are also a good place to showcase your brand’s personality which can help solidify brand awareness. Tips For Effective Landing Page Design.

Landing Pages 237

Landing Pages Design Effectiveness Tips 237

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

TrustRadius Marketing

NOVEMBER 2, 2022

ZoomInfo SalesOS. ZoomInfo SalesOS combines a comprehensive business database with technology to fuel a go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. LEARN MORE. LEARN MORE. What is Celonis? What is Newswire? LEARN MORE. Indeed Hiring Platform.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

ZoomInfo SalesOS. ZoomInfo SalesOS combines a comprehensive business database with technology to fuel a go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. LEARN MORE. LEARN MORE. What is Celonis? What is Newswire? LEARN MORE. Indeed Hiring Platform.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

ZoomInfo SalesOS. ZoomInfo SalesOS combines a comprehensive business database with technology to fuel a go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. Customers include Showtime, McCann Worldgroup, AWS, Weber, Specialized and Dupont. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92