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Branding Your SMB On a Budget

BenchmarkONE

As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. It involves thinking of things you‘ve never thought about and involves a lot more than just logo design, color schemes, and fonts. . Get Creative. Create Content.

SMB 61
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 82% of businesses plan to increase spending on content marketing in the coming year. eMarketer ).

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How Your Agency Can Add Value and Minimize Risk for Small Businesses

Hubspot

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. One of the best ways to work with a SMB is to determine the smallest amount of money required to obtain a new lead.

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How to start your B2B e-commerce project: 10-step guide

Sana Commerce

Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. With the right plan and preparation, nothing stands in the way of a successful e-commerce website launch on time and on budget! Communicate your e-commerce plans and align internally.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

SMB 40
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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Lead generation.

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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40