Marketing Automation Marketing Mix Marketo Tactics 
Oktopost
SEPTEMBER 9, 2019
Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. We use it, we recommend it, we are BIG fans.
Adobe Experience Cloud Blog
NOVEMBER 20, 2018
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.
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The Point
NOVEMBER 15, 2022
We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. Curious as to your opinion?”.
Online Marketing Institute
NOVEMBER 1, 2010
April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. What’s making a comeback? Posted in Uncategorized.
Convince & Convert
FEBRUARY 27, 2015
Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Online video is quickly becoming one of the most important and inventive parts of the modern marketing mix.
The Effective Marketer
JULY 30, 2012
If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.
LeanData
JULY 13, 2020
Which tactic or channels were the most successful at each stage? LeanData captures all of our marketing touches through our marketing automation platform, Marketo, which then flow into a Salesforce Campaign. Pre-Op (Before the Opportunity is created)– what was the most successful tactic in creating the opportunity.
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