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51% of Marketers to Increase Their Spending on Marketing Automation This Year

KoMarketing Associates

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

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The Guide To Social Media Marketing Automation

Webbiquity

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

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11 Best Marketing Automation Software for Small Businesses

Optinmonster

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? This can help small business owners save a lot of time and resources.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? But social media, paid advertising, and influencer marketing can also play important roles. A final, sometimes overlooked element, is your webinar technology platform.

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. 4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m conversations to date.