Martech
JANUARY 9, 2023
With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Predictive metrics.
Directive Agency
OCTOBER 26, 2023
The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success.
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LeadsRX
MARCH 9, 2022
Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.
FunnelEnvy
MARCH 21, 2022
For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously.
Convert
MARCH 16, 2022
A/B testing is a randomized experiment that pits two versions of marketing assets against each other simultaneously to determine the best performer. But privacy updates like Apple’s ATT and Google’s cookie-phase out have changed the landscape drastically. What is A/B Testing? Optimize Landing Pages.
Heinz Marketing
MAY 14, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. What are you aiming to accomplish?
Single Grain
JULY 21, 2021
Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS.
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