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Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics

Litmus

Litmus Live is THE conference for email marketers and coming soon to the virtual stage this October 26th-27th. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts—including Chad S. Head of Research, Oracle Marketing Consulting. Author of Email Marketing Rules.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 107
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Answering the call for greater privacy by tapping AI

ClickZ

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The potential of AI to augment human creativity and capacity remains unfulfilled across the industry. It doesn’t need to be this convoluted.

Privacy 96
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Harnessing AI-based Account segmentation in ABM

Valasys

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization: Enables tailored marketing messages and experiences.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. Without gathering personal data, companies can’t train AI systems for things like self-driving cars, energy conservation, or personalized medicine. Looks like you’ve come from a place where anything goes, privacy-wise. But it gets much worse”, Emily continued.

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3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.