Litmus
JUNE 8, 2021
Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Maybe it was just a matter of time.
Martech
OCTOBER 30, 2023
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. This can be executed as a “welcome” email.
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Navigate the Channel
SEPTEMBER 15, 2023
In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.
Martech
JANUARY 8, 2024
It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard.
Martech
MAY 24, 2024
All-image emails give you no opportunity to market to customers with images blocked. I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). He told me to take it easy and let me go. I block images by default.
Brightedge
JULY 22, 2022
Competition for search audiences is fiercer than ever, search algorithms are increasingly intelligent and intuitive, and search lives well beyond the browser now, no longer tightly confined to a search engine search bar and results page. There is an essential symmetry between the two. Customer behavior is less transparent.
Martech
SEPTEMBER 29, 2021
With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. In addition, marketers will lose the ability to track device and location data from these pixels as well.” Get MarTech’s Email Marketing Periodic Table.
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