Digital B2B Marketing
JUNE 19, 2012
That was the headline on the first page article when BtoB Magazine landed in my inbox last week. of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments?
Digital B2B Marketing
OCTOBER 9, 2012
One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ). Takeaway Are you engaged in social media enough to recognize spam when you see it? Some of them multiple times!
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Digital B2B Marketing
JUNE 1, 2011
Yet this is exactly what social media marketers do every day. Your social media program must be about relationships first. If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen. About Eric Wittlake.
Digital B2B Marketing
JUNE 29, 2011
The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. Consider this: Most magazines and newspapers do not sell on an audience impression basis. About Eric Wittlake.
Digital B2B Marketing
NOVEMBER 6, 2012
Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. Here are three examples from magazines or proposals that are within arms reach on my desk.
Digital B2B Marketing
JULY 12, 2012
Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. The information in the list datacards also provides a significant amount of information about each publisher’s audience, often more than is available through general research tools or media kits.
Digital B2B Marketing
OCTOBER 31, 2012
Write an article about how social media is killing advertising! Magazines are Dead. Media companies are Dead. As final proof, I submit the following Social Media Zombie infographic. What, it’s changing? Quick, call it dead! Advertising is Dead. SEO is Dead. Television is Dead. Newspapers are Dead. Websites are Dead.
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