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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

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How bad data can spoil good personalization

Martech

These failures don’t spell the death of this nascent trend and won’t make me abandon the brands that sent the messages. As with the Cardly example, this mistake isn’t enough to turn me off the brand or wonder if it were a phishing or spear phishing attempt. 3 emails, 3 problems. Helpful marketing gone wrong.

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Email Deliverability: What It Is and Why It Matters

Litmus

Mailbox filters run on algorithms that monitor send volumes and trends over time. Links that look like phishing attempts. This increases engagement, conversions , and brand loyalty. . We have outlined ways to check and resolve spam filter trap issues that will result in seeing email success. Email volume. Come check it out!!!”.

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More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape

Madison Logic

Another intriguing trend revealed by our data is the active role played by different members of the buying committee in the purchase decision process. Fintech solutions are increasingly vulnerable to cyberattacks such as data breaches, ransomware attacks, and phishing attempts.

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The pros and cons of social media

Sprout Social

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more. Know the signs: Familiarize yourself with recent scams and phishing methods. Social media can bring joy.

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

It slows down page load speed, affecting customer experience while browsing your website, which is never a good thing because poor performance or lousy load time can decrease customer loyalty. Another way scam bots affect this industry is by ripping off an account’s loyalty points and gift cards.

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Email Deliverability: What It Is & How to Improve It

Litmus

Email volume Mailbox filters run on algorithms that monitor send volumes and trends over time. Personalization increases engagement, conversions , and brand loyalty. The occasional lackluster campaign is okay, but downward-trending engagement could lead inbox service providers to believe your emails could be better.