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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. How does retargeting work?

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How to Record the Best Remote Video Testimonials: New Tech & Tips

ClearVoice

But while written testimonials can be collected on the fly — scooped up from emails or social media comments, quite simply as long as you get people’s permission — video testimonials take quite a bit more preparation on the company’s end and active involvement from the person giving the testimonial. Work around a person’s schedule.

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How To Optimize Your Landing Page For Better PPC

Unbounce

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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10 Email Capture Methods for Shopify That Skyrocket Your Email List

Optinmonster

Email marketing is the most effective way to connect with your audience and turn them into lifelong customers. But first, you need to convince visitors to sign up for your marketing emails. Getting them to do so requires you to build trust and display highly personalized offers that your target audience will find valuable.

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How Much Does OptinMonster Cost (& Is It Worth It)?

Optinmonster

OptinMonster University is a complete online course in digital marketing at a value of $1,997. Though the Basic plan doesn’t integrate natively with every ESP on the market, it works with the major players, like: Constant Contact. But it becomes yours, for FREE, with any OptinMonster subscription. What You Get. What You Get.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Hailed as the “ most important marketing activity ,” CRO has come a long way. Every CRO project had this sense of urgency as if they were at the end of their rope. The Step Up: From a One Person Band to Lead Optimizer Simon comes from a legacy of reactive projects or set-it-and-forget-it type of endeavors. And it paid off.

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The Ultimate Guide to Objection Handling: 40 Common Sales Objections & How to Respond

Hubspot

I'm locked into a contract with a competitor.". "I Objection handling is when a prospect presents a concern about the product/service a salesperson is selling, and the salesperson responds in a way that alleviates those concerns and allows the deal to move forward. "It's too expensive.". There's no money.". "We