DiscoverOrg

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. You’re in the right place.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

Digital B2B Marketing

SEPTEMBER 10, 2013

Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

TrustRadius Marketing

NOVEMBER 12, 2019

Understand their pain stake, or why they would benefit from purchasing your product or service. The Mailing List. Do you already have a list in-house of existing customers and prospects? If so, it’s time to brush off that list and make sure it’s up-to-date and accurate.

Campaigns 40

Campaigns List Brokers Ad brokers Ad Exchange 40

Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. At times list brokers or managers do not like to divulge client names, but press anyway. They are: 29.6%

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

FEBRUARY 9, 2016

Secondly, determine the job functions and titles of the likely individuals who would be involved and/or responsible for making the purchase decision. This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. 1-10, 11-25, etc.)

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Versium

JUNE 12, 2018

They can also assess the projected conversion rate of their prospect list and compare it to their typical conversion rate before they deploy it in their marketing campaign.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Industrial Marketing Today

SEPTEMBER 1, 2011

Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. These people have not given you explicit permission to receive your marketing e-mails regardless of what the list broker may say. Do a regular merge/purge of your in-house list. Each segment should receive different e-mails.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60