Crimson Marketing

OCTOBER 15, 2015

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. SEO Can Be Set It And Forget It.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

SEPTEMBER 15, 2015

To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

AUGUST 20, 2015

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. You’ll be better able to integrate your sales and marketing if you do the following: Stop working in silos: Sales and marketing fulfill unique roles; you can’t have one without the other.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

MARCH 22, 2013

And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels).

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

DECEMBER 9, 2013

Pay close attention to what’s actually working for you! If one social media platform isn’t working for you, there’s no harm in cutting it from your marketing plan and putting valuable resources where there’s proven results. What works best on one platform, does not always translate seamlessly to another. Differentiated Content.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. 82% LinkedIn. ” LinkedIn – 40%. 83% on LinkedIn. The Power of LinkedIn. 6% of companies have acquired customers through LinkedIn.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

MAY 1, 2015

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Social Selling will become a reality. .

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100