markempa
MAY 30, 2017
Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ).
LeadSloth
NOVEMBER 16, 2010
Some of these same companies are also collecting statistical information on product usage of existing clients, and are running upselling campaigns based on that information. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess).
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Adobe Experience Cloud Blog
AUGUST 30, 2011
In the second quarter of this year, LinkedIn members grew to 115.8 In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company). 71 percent of U.S.
The Point
MAY 3, 2016
A related statistic that helps explain the massive jump in social marketing – Salesforce says that 80 percent of high-performing marketers plan to increase spending on social advertising, making it the third largest area reported for increased investment.
Hubspot
APRIL 3, 2012
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.
Customer Experience Matrix
NOVEMBER 29, 2010
One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration.
Webbiquity
DECEMBER 15, 2020
Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. Apex IT is a global application systems integrator and implementation consultancy working with Oracle and Salesforce.com technologies. Founded 2017.
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